Activate
Brand Evolution, Annual Report Design, Digital Marketing & Ad Design
Activate is a non-profit that supports scientists in advancing innovations that transform how we power our lives, make things, move through the world, and use resources to sustain society.
Brand Strategy
Activate wanted to refresh its brand to stand apart in the climate innovation space. Together, we evolved the existing identity to reflect values of progress, connection, and hope.
Brand Evolution
We updated the logotype with a refined and customized typeface and modified the delta logomark to feature an upward arrow and tree in the negative space—symbolizing optimism and the environment. We changed the primary logo from black to shades of blue to reference the earth.
Annual Report Design
Digital Marketing & Ad Design
We created a social media campaign to raise brand awareness, promote engagement and increase fellowship applications while highlighting diversity, environmental solutions and success stories.
