Activate

Brand Evolution, Annual Report Design, Digital Marketing & Ad Design

Empowering scientists to
reinvent the world by bringing
their research to market

Empowering scientists to
reinvent the world by bringing
their research to market

Empowering scientists to reinvent
the world by bringing their research to market

Activate is a non-profit that supports scientists in advancing innovations that transform how we power our lives, make things, move through the world, and use resources to sustain society.

Brand Strategy

Activate wanted to refresh its brand to stand apart in the climate innovation space. Together, we evolved the existing identity to reflect values of progress, connection, and hope.

Brand Evolution

We updated the logotype with a refined and customized typeface and modified the delta logomark to feature an upward arrow and tree in the negative space—symbolizing optimism and the environment. We changed the primary logo from black to shades of blue to reference the earth.

Annual Report Design

We designed the annual report to showcase Activate’s growth, impact and groundbreaking innovations, with a focus on the achievements of its fellows.

We designed the annual report to showcase Activate’s growth, impact and groundbreaking innovations, with a focus on the achievements of its fellows.

Digital Marketing & Ad Design

We created a social media campaign to raise brand awareness, promote engagement and increase fellowship applications while highlighting diversity, environmental solutions and success stories.

California Local

Next Project

Next Project

Next Project

Let’s work on your next project together!

© Kara Brown Design / San Francisco CA

Let’s work on your next project together!

© Kara Brown Design / San Francisco CA

Let’s work on your next project together!

© Kara Brown Design / San Francisco CA