Kara Brown | Branding & Design

California Local

Brand Identity, Visual Design, Ad Design,   Book Design

Community journalism, civil discourse
and local advocacy

Community journalism, civil discourse and local advocacy

California Local is a hub for local news, government information, community resources, and connections. Its mission is to foster civic engagement, support community improvement, and strengthen local democracy in a safe and inclusive space.

Brand Identity

I worked with California Local to craft a timeless, trustworthy brand. I customized the main typeface, which draws inspiration from traditional media, and included a geolocation icon to reference the brand’s digital presence and mission to connect local communities. Elements of the state flag were used to create a sense of pride in California.

Visual Design

The look and feel of California Local’s products are bold, clean, and highly accessible. Our goal was to create a welcoming experience in which the audience feels at home and can easily navigate the wealth of information available.

Ad Design

We created in house ad campaigns to encourage engagement and highlight the pillars of California Local’s mission — to discover reliable local news and information, connect with community leaders, and act to make communities stronger.

Book Design

For How California Works—a comprehensive guide to the state’s systems, policies, and challenges—I created a layout that is accessible and engaging for all readers, incorporating strong typography, informative infographics, and compelling quotes.

Music in the Park

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