California Local
Brand Identity, Visual Design, Ad Design, Book Design
I worked with California Local to craft a timeless, trustworthy brand. I customized the main typeface, which draws inspiration from traditional media, and included a geolocation icon to reference the brand’s digital presence and mission to connect local communities. Elements of the state flag were used to create a sense of pride in California.
Visual Design
The look and feel of California Local’s products are bold, clean, and highly accessible. Our goal was to create a welcoming experience in which the audience feels at home and can easily navigate the wealth of information available.
Ad Design
We created in house ad campaigns to encourage engagement and highlight the pillars of California Local’s mission — to discover reliable local news and information, connect with community leaders, and act to make communities stronger.
Book Design