Music in the Park
San Jose’s premier outdoor music series for over 35 years.
Music in the Park, held in downtown San Jose's Plaza de César Chávez, is the city's premier music series. Over the decades, many artists have performed, including Maroon 5, The Beach Boys, CeeLo Green, Brandi Carlile, Third Eye Blind, Berlin, A Flock of Seagulls, Los Lobos, Steel Pulse, The Wailers, Soul Asylum, Pete Escovedo, Ozomatli, Smash Mouth, and WAR.
Brand Identity
In the past, the look of Music in the Park’s promotional materials changed each year. Our goal was to establish a consistent brand for the music series that could be applied to all materials, even as the acts and annual themes evolved. We designed a playful logo and used vibrant colors and patterns to capture the excitement surrounding the series.
Typography
We created a custom typeface for the logofont. The letterforms are based on a simple square grid using three horizontal bars and three vertical bars.
Design & Signage
We designed the event’s promotional materials, signage, and event materials using the brand’s vibrant colors and bold, energetic style to visually unite the diverse group of artists under one cohesive umbrella.
