Flower Casita
Rebrand
Sonoma County florist specializing in locally sourced floral design
Flower Casita is a full-service florist serving Sonoma, Marin, and San Francisco counties. Guided by a farm-to-table ethos, they locally source their flowers to support community farmers. Their approach to floral design is seasonal, organic, architectural and inspired by nature.
Rebrand
Flower Casita needed a rebrand that reflected both the current state of the business and its future ambitions—while resonating with their eclectic mix of clientele. The logo needed to be clean, professional, and high-end, yet still rooted in nature and the local farming community.
Rebrand
We created a custom typeface—a timeless interpretation of vintage typewriter fonts—and refined the primary color to an earthy green, evoking the local landscape and the natural elements found in Flower Casita’s designs. The floral logomark blends architectural strength with the organic curves of nature, striking a balance between professionalism and organic expression.
